You can’t skimp when it comes to great design features that make up a top notch website. Failure to include any of them could be disastrous for your site’s conversions from visitor to customer. Let’s talk about some of those necessary features.
First of all, the site must have a good overall appearance so that is appealing to the visitor. It has to be attractive and professional looking. The proper use of color is very important, by using two or three primary colors that will create a mood and a proper tone for your theme. What those colors should be depends on the market you’re targeting. Tech sites tend to use dark, edgy colors, whereas a site dedicated to home and family generally uses bright pastels.
Second, the text should be easy to read, the most readable style being black text on a white background. Remember that if your text is too outlandish or different, it will distract and give the opposite impression that you desire. Other color backgrounds will work if they fit into overall theme and give the text enough contrast to stand out well. The best size for your font is between 10 and 12 points.
The graphics should be pertinent to what you are attempting to get across as your overall message. The graphics are very important because they lend to your message, and support your overall effort. The graphics can be overdone, but they are very necessary to move the eye of the reader and to overcome boredom that can set in if there is just text present, and nothing else.
Using higher quality professional images gives your site a professionalism that will set it apart as opposed to candid shots only.
Keeping your site well organized is something that is not lost on your viewers. There should be a high degree of function and ease of navigation. The visitor should not even be giving a thought to how they will navigate. If the site is well built, the process will be very obvious and the navigation process will be simple and at the forefront of the experience, making the process effortless.
The content of the website should flow and provide the information in which a typical visitor would require. The best way to present the content of your site is to package it in organized fashion in short paragraphs. The eye will flow better with these short looks and tend to stay with it.
Often people are interrupted when on a website or their attention will wander, so long paragraphs don’t work well. Be sure to put labels or titles on each important segment to further identify what you want the reader to see.
Provide appropriate links to more detailed information, or to proofs and examples. Keep your message flowing, and speak to your visitors needs. After all, the reason they are on your site in the first place is because they want information.
Use the words I, we and us sparingly, if at all. Simply state the message, and be very descriptive as you do.
Avoid all the flash and animation, and particularly music. This does not always load well on everyone’s computers and can be very annoying. While autoplaying videos has been proven to increase conversion rates, keep in mind that it will irritate a certain segment of your visitors.
Be sure your site is well optimized for the search engines and mobile devices. Most content management systems make this easy to achieve now, so there’s no excuse for your site not supporting smaller screens.
Site design is the first step to generating revenue from a website. Put your best foot forward by including all of the features people expect — no, demand — from a professional presence.