Animated explainer videos, which I’m sure you’ve all seen before, are short one to two minute animations which briefly explain to the visitor what you’re offering or what your website is all about. While it’s been repeated over and over again among internet marketers that video is the next step in modern marketing, there are still some people out there who just don’t understand the significance or worse, understand how important it is, but don’t do anything about it and therefore end up losing thousands of potential leads and sales promoting their boring sales page.
The importance of animated explainer videos
When you’ve been in the industry for even just a little while you will know that the average internet surfer doesn’t actually read your entire content, but instead scans through your website looking for high impact titles, subtitles and strategically placed catch phrases. If done right it can truly work wonders, but nowadays even that isn’t going to be good enough.
Why? Because there’s just too much information available for your visitor to dig through! Think about it- the average user types in search query, clicks on the first result that catches their attention and if your website is a boring wall of text, they’ll just hit the browser’s back button and BAM you just lost a potential client. That’s the reason animated explainer videos work so good. They catch your visitors attention the second they land on your website and make sure they’ll stay there and hear what you have to say. For example, take a look at the following short video:
Save money by using explainer videos
Most internet marketers use Pay Per Click or in some cases Pay Per Impression advertising to promote their landing pages. If you’re familiar with the topic, you know that managing your budget is very important in this field. You have to constantly keep track on the performance of your ad campaigns and weed out the “losers” that don’t convert well, but cost you a lot of money.
By using a professionally crafted explainer video on your landing pages instead of the old cliche sales pitch, you are going to save hundreds if not thousands of dollars of ad revenue that would otherwise get burnt on clicks that leave your website without even bothering to hear you out.