Yesterday an old client of mine decided it’s time to take a more direct approach in getting some serious traffic to their website, so they looked up a local SEO company who apparently is one of the best SEO companies here in Estonia.
The so called “professional SEO company“, whose name I would gladly announce to the rest of the world if I knew I wouldn’t get sued, asked for a whopping 700 EUR for 3 months of some vaguely described “SEO services” after just a brief phone call from my client who only wanted to get targeted website traffic.
I must say I was quite shocked when I heard the price so I asked my client to send me their confidential emails and agreements for me to study, just out of curiosity of course. What I discovered was insane!
Incorrect seo website analysis
I have no clue what software, if any, they were using to put together this particular SEO analysis report, but right off the bat I saw that the report stated my client’s website had absolutely no meta description tags on their website. This was the most obvious lie that I detected, because I knew for a fact I had put the meta description tags in his site myself when I designed it. I checked it again just in case and sure enough, the tags were all present!
In those confidential emails the SEO company also mentioned over and over again how poorly ranked the website was, constantly referencing the bad excuse of a SEO analysis report all the time which had strategically placed red X marks all over it to make it look like everything was broken and overall negative. So not only did they lie about his website, they were pumping fear into my client who now believed the SEO company is the only one who can save their website from imminent doom.
From the confidential agreements I found out that they were getting all the actual targeted visitors simply through Google AdWords. And since my clients niche, especially in Estonia, is very small, the clicks bought from Google don’t really cost all that much. So where in the hell was all the 700 EUR going? All they were doing was mediate between my client and Google AdWords, making sure that a huge portion of the money went in their own greedy pockets.
Only 3 fixed ads
For 700 EUR the company offered my client just three fixed AdWords advertisements that my client had to write himself (even though he has absolutely no clue on how to write an ad that actually gets clicked!). Normally if you’re promoting your website through AdWords, you put up at least 10 different ads and analyze how each one is performing through the course of, lets say, 1-2 months, but this particular company decided it’s enough to simply take three ads, put them up and forget about them.
Why did I let this happen?
If I had known my client had a budget this big, I would have immediately gone the same, AdWords route. However, from my previous talks with my client it was obvious they didn’t want to spend a lot of money so I didn’t even mention AdWords to them and simply optimized his website for search engines for free.
This approach doesn’t get targeted visitors immediately, but it will definitely pay off in the long run once the website has naturally grown in the “eyes” of search engines. I guess my client wasn’t patient enough and wanted immediate results, but even so, anyone can promote their own website through AdWords and there is absolutely no need for an intermediate.
If you don’t know a thing about SEO, website optimization or getting targeted traffic to your website, the best advice I can give you is to stay away from big SEO companies who will use fear and lies to sell you things that you either don’t need or could very well do on your own.
Unlike the professional SEO companies, I don’t use fear and lies to make my clients pay insane amounts of money for a few minutes of work so if you need advice on this sort of thing, don’t hesitate to contact me. I will gladly analyze your website for free and provide free SEO consulting as well.