Finding a web designer who knows what they’re doing, yet can keep your web design costs low, is like finding a needle in a haystack. The whole industry is saturated with big agencies and corporations who simply mediate between the web designer and the client, taking a huge amount of money in the process. Capitalism at its finest! The trick to finding a low cost web design for your business is to avoid the big guys.
Most top web designers work alone
It’s common for a web designer who is just getting started to get a contract from some semi-professional web design agency, but once they have built a decent enough portfolio they are going to look for ways to free themselves from the corporate bull. Web designers are just like any other artists- they are at their best when left alone for long periods of time.
Hire a web designer with a smaller portfolio
It’s fun to look at a massive web design portfolio of someone who has been around for a long time and has already established a solid business, but it’s usually not that fun to look at their price tags, if you know what I mean. Not only that, but these guys probably have a lot on their plate anyway, so the overall client & designer relationship might suffer as a result.
SEO + Web Design
Nowadays these two literally go hand in hand. Don’t make the mistake that my client made by having two different people do two different jobs. SEO (Search Engine Optimization) is not that hard to learn so the next time you are looking for web designers for hire, ask them about SEO and how they will implement it as they build your website. If they have no idea what you’re talking about then you might reconsider hiring them.
Look for designers who are clear about their web design pricing
I always recommend drawing at least some lousy sketch about what you’re looking for. It doesn’t have to look great! A good web designer can give you a pretty accurate price estimate based on what you have made. If they start to go on and on about different “packages” that include this and that- lose them! That’s usually a clear indication of a capitalist agent after your wallet. And so what if the job ended up being a little more time consuming? A sincere web designer is always willing to go the extra mile without the extra charge.
Individual freelancers, not agencies!
Every agency will tell you that they are the best, but they’re most likely lying. Did you know that the most popular web design agencies are paying up to $10+ USD to Google just to get you to visit them… once? Sadly they continue to get more and more unsuspecting clients this way who make them ever richer just because they happen to have a lot of money to spend on advertising.
If you want to find the worlds top web designers in once place I suggest going to 99 Designs. This is a unique place with the greatest minds competing among each other in a friendly way and the winner gets to do a website design for you, exactly the way you want it!
How 99 Designs works
1. You create a detailed request on what it is that you are looking for in a website design
2. Tens, even hundreds of web designers create a simple sketch based on your request
3. You pick out the ones who did the best job
4. The final round starts where you get to pick the winner and get to work one-on-one until your website goes live and outshines your competition!