How a professional SEO company blatantly lied to an unsuspecting client in their seo website analysis

Yesterday an old client of mine decided it’s time to take a more direct approach in getting some serious traffic to their website, so they looked up a local SEO company who apparently is one of the best SEO companies here in Estonia.

Seo company with cheap seo packages and free seo consulting servicesThe so called “professional SEO company“, whose name I would gladly announce to the rest of the world if I knew I wouldn’t get sued, asked for a whopping 700 EUR for 3 months of some vaguely described “SEO services” after just a brief phone call from my client who only wanted to get targeted website traffic.

I must say I was quite shocked when I heard the price so I asked my client to send me their confidential emails and agreements for me to study, just out of curiosity of course. What I discovered was insane!

Incorrect seo website analysis

I have no clue what software, if any, they were using to put together this particular SEO analysis report, but right off the bat I saw that the report stated my client’s website had absolutely no meta description tags on their website. This was the most obvious lie that I detected, because I knew for a fact I had put the meta description tags in his site myself when I designed it. I checked it again just in case and sure enough, the tags were all present!

In those confidential emails the SEO company also mentioned over and over again how poorly ranked the website was, constantly referencing the bad excuse of a SEO analysis report all the time which had strategically placed red X marks all over it to make it look like everything was broken and overall negative. So not only did they lie about his website, they were pumping fear into my client who now believed the SEO company is the only one who can save their website from imminent doom.

AdWords intermediate

From the confidential agreements I found out that they were getting all the actual targeted visitors simply through Google AdWords. And since my clients niche, especially in Estonia, is very small, the clicks bought from Google don’t really cost all that much. So where in the hell was all the 700 EUR going? All they were doing was mediate between my client and Google AdWords, making sure that a huge portion of the money went in their own greedy pockets.

Only 3 fixed ads

For 700 EUR the company offered my client just three fixed AdWords advertisements that my client had to write himself (even though he has absolutely no clue on how to write an ad that actually gets clicked!). Normally if you’re promoting your website through AdWords, you put up at least 10 different ads and analyze how each one is performing through the course of, lets say, 1-2 months, but this particular company decided it’s enough to simply take three ads, put them up and forget about them.

Why did I let this happen?

If I had known my client had a budget this big, I would have immediately gone the same, AdWords route. However, from my previous talks with my client it was obvious they didn’t want to spend a lot of money so I didn’t even mention AdWords to them and simply optimized his website for search engines for free.

This approach doesn’t get targeted visitors immediately, but it will definitely pay off in the long run once the website has naturally grown in the “eyes” of search engines. I guess my client wasn’t patient enough and wanted immediate results, but even so, anyone can promote their own website through AdWords and there is absolutely no need for an intermediate.

Conclusion

If you don’t know a thing about SEO, website optimization or getting targeted traffic to your website, the best advice I can give you is to stay away from big SEO companies who will use fear and lies to sell you things that you either don’t need or could very well do on your own.

Unlike the professional SEO companies, I don’t use fear and lies to make my clients pay insane amounts of money for a few minutes of work so if you need advice on this sort of thing, don’t hesitate to contact me. I will gladly analyze your website for free and provide free SEO consulting as well.

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Fluid and responsive website layouts become vital for your survival on the internet with the latest Google search update

What is a fluid layout?

A fluid layout is a website layout where all the containers remain proportional relative to the screen width. In other words if you were to make the screen smaller, the fluid layout will adjust itself automatically to fit your screen without breaking the containers or moving them under each other etc.

A fluid layout is easily achieved most of the time by replacing all fixed widths with percentages.

Replace this:

.container {width: 1024px;}

With this:

.container {width: 100%;}

What is a responsive layout?

Fluid responsive layout pictureA responsive layout uses media queries and is a little bit more technical, but the result will be even better than simply having a fluid layout. A responsive layout can change the look of your website completely when viewed on smaller screens and this is its main advantage over a fluid layout because if your screen is very tiny and you are using relative container widths then those containers could become too small and your website becomes hard to navigate (especially on touch screens).

 

The example below will change the containers padding and font-size automatically when the screen size goes below 1024 px.

 

.container {
width: 100%;
margin: 0 auto;
padding: 5% 2% 5% 2%;
font-size: 2em;
}
@media all and (max-width: 1024px) {
.container {
padding: 2% 0 2% 0;
font-size: 1em;
}
}

Google’s “mobilegeddon” will change everything

It’s called the mobilegeddon for a reason. Google is going to update its search in a way that mobile friendly (fluid and responsive websites) will get a significant advantage over regular fixed websites. In other words, if you’re not mobile, you no longer exist on the internet. (Google IS the internet in case you didn’t know that by now!)

Google is not doing this to punish you. The statistics show that more and more people are switching over to mobile devices to find relevant information online so it’s really just a step towards a better user experience in the long run. Besides converting your old fixed website into a modern fluid layout is no rocket science, but can still be challenging enough so that a better solution in some extreme cases would be a complete design overhaul.

Whether you need a complete design overhaul or a simple conversion to a fluid/responsive layout, I can help you! Just message me on Facebook or Skype (frank.petser) and we’ll talk more about it.

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