Tag: internet marketing

Live Chat is the most popular way to communicate with your clients

Just as the old fashioned door-to-door selling and telemarketing have become a thing of the past, the days of simply making a sale by emailing your clients are also numbered. That’s because according to a recent study conducted by eDigital’s Customer Service Benchmark, which surveyed 2000 customers, a whopping of 73% of subjects said that they were most satisfied when using Live Chat instead of traditional customer service channels like phone, SMS or email.

Why customers love Live Chat

The use of live chat functionality has been increasing over the years as more and more companies and merchants have started to use it. In some cases, the live support features are already bundled with modern website themes and plugins and thanks to CRM chat tool integration services provided by industry professionals, it’s now easier than ever to put a live chat box on your website without any technical know-how.

It shouldn’t take long to realize exactly why the live chat support has been such a hit. Simply ask yourself, when was the last time you purchased something online? Did the website have a live chat feature? Did you use it? I’m sure you have used the feature and spoken to either a simple bot or an actual human being before deciding to whip out your wallet.

There are many reasons why a lot of people prefer to have a live chat session with a sales representative before making a purchase. For one, waiting for a response via email is too time consuming by today’s standards and you can potentially lose a client if you don’t respond to their queries immediately.

Another important thing to consider is that a lot of people are uncomfortable speaking to a stranger over the phone. This is especially true with the younger generation who have grown up alongside smartphones and instant messengers and can be downright frightened to speak with you using traditional means. Don’t worry, you can take comfort in knowing that you’re not scary, it’s just not the way they are used to.

Live Chat compared to other channels

Unsurprisingly the two other main channels that your clients will love are mobile apps and social media and the most frustrating channels of seeking out customer support are phone calls and SMS most likely because depending on your carrier, sending an SMS message is costly and for most companies, the call will place a customer on a long, long waiting queue with a nerve wrecking background music. You really shouldn’t put your customers through something like this.

Interestingly the most popular way of making a complaint is via email and mobile apps are most widely used to make a booking.

Customer feedback after using live chat

When BoldChat asked people who, at one point, had used a live chat system for inquires, they found that 79% of clients did so because they got their answers immediately and 51% of customers stated that by using live chat they have the ability to multi-task and concentrate on other things at the same time.

Additionally 46% of people admitted that it was the most efficient way of receiving customer support and 29% claimed to have gained better information compared to email.

Take a look at the results below and you’ll realize that there is really no excuse to not be using a live chat system on your website.

People prefer live chat customer support


Realistically, how much should a website cost?

Every web development agency is known for either being secretive about their web design prices, or throwing around huge and unrealistic numbers, when in reality the most common modern website design cost can easily fit within the $200-$400 range.

How much does it cost to build a website

How much does it cost to build a websiteNot much! For clarity, let’s only talk about building a simple business-card type website with no custom built CMS (Content Management System) in this article. These types of websites are ideal for small businesses who operate mainly offline. For example restaurants who publish their best meals and prices on their website or a fun canoeing service for your friends and family.

No matter what a web page designer is telling you, in reality such a website can be built within just one or maximum two days. In fact, it will take a professional web designer an hour or two at most! Makes you wonder what the hell are they charging you for, right?

Sometimes web designers try to justify their high fees by using the word responsive over and over again. A responsive web design means that your website will be perfectly viewable in all devices (desktop computers, laptops and mobile phones). A responsive design seemingly adjusts itself to fit every screen size perfectly. It might seem like magic or some type of Artificial Intelligence to anyone who has no idea how web design works, but in reality this too is nothing complicated!

Responsive web design is not rocket science

Responsive web designWhenever I start building a new theme or design, I make it responsive as I build it. I do it by checking my theme with the Firefox plugin called L-Square to identify screen sizes where the design starts to break. I then note the screen size and create a separate CSS style for this particular screen size. Not that hard! If anything, it’s a little more time consuming, but the end result will be a lot better than using a generic responsive template because every theme or design is unique and it’s best to treat them all differently.

I get why web designers might charge a little extra for a responsive design, but mostly they are just trying to make it look like something super hard that will take long hours with a lot of coffee, sweat and tears… and that’s just silly.

Spend most on marketing, not web design!

It should be obvious enough, but people are still getting it wrong. The toughest part of any website development is the actual marketing itself and not coding. Depending on your niche, it can take weeks, if not months to make your website properly visible on the internet. Anyone who claims they can make it happen within a day is either lying to you or using questionable methods that will do more harm than good in the long run.

It’s an ongoing process and shouldn’t be advertised as “set and forget” by the web designers. Proper marketing is something you do consistently, a little bit every day.

Learn internet marketing yourselfAnd it’s best to learn it yourself

Don’t get me wrong, I could be your professional marketing agent, but it’s going to be a pain in the ass! If your website is about car parts or something else extremely boring (for me) it will be hard for me to promote this stuff because I would have to write articles about something I know nothing about and post on relevant communities and forums on topics I barely understand.

So depending on your niche, it’s sometimes advised to do the marketing yourself because you are the only person with the right mindset, attitude and passion. It will make your entire online image more personal and REAL if You are behind it and not some guy who doesn’t even understand your business.

How to learn marketing quickly you ask?

A good place to start is Warrior Forum where people with different businesses all come together and share the latest ideas, tricks and trends in internet marketing!

You can also contact me and we’ll see if I can help you with your website and business as a whole. It’s always a good idea to get some outside feedback.

I’m not going to give you my contact details directly. Be creative and find a way to contact me yourself!