In 2016, most web users expect websites to load in less than 3 seconds and if they don’t, they will click the “back” button in a heartbeat. Also, slow websites are typically penalized by Google, which will cause any natural rankings you have to drop over time. This is definitely not good for business and in this article, we will look at a few tips to increase your website speed.
Minimize HTTP requests
The first tip is that you should minimize HTTP requests. When someone enters your website’s URL or clicks on a link to your site, 80% of those few seconds are spent loading the different aspects of your page. These aspects include your style sheets, flash animations, images, scripts etc. In order for these elements to load, HTTP requests need to be made for each element which takes time. So, the easiest way to speed up your website is to reduce the number of HTTP requests that need to be made by simplifying your website, combing various style sheets into just one, using CSS instead of images, reducing scripts etc.
Next, another tip is to enable compression of your web pages. If you’re creating high quality content pages as you should, then you probably have pages that are 100kb or more. This is quite large and will cause your site to slow down. You can fix this by compressing your pages with tools like Gzip. By using a compression tool, you can reduce download time by as much as 70% since compression will reduce the overall bandwidth of the page.
Enable browser caching
Lastly, be sure to enable browser caching for your website. This is basically when a person visits your site for the first time, all of your website’s elements are downloaded and stored in their temporary cache. This information is kept in the cache so that any subsequent visits will cause the site to load faster and increase your website speed for that user.
In closing, we have just looked at a few ways to increase your website speed. Once you implement the above tips, be sure to continue testing and experimenting with other methods to see what works best.