Videos

How to add unique meta description tags in WordPress without plugins

When I checked my website for errors in the Google Search Console earlier this morning, I noticed a warning about duplicate meta descriptions on my WordPress website. I had 205 pages with duplicate tags and at first I didn’t think much of it, but I decided to find out the significance in terms of better SEO just in case. I was shocked to realise that having duplicate meta description tags throughout your WordPress blog is a bad idea and Google doesn’t like it one bit!

Google: Don’t duplicate meta description tags

Google’s Matt Cutts has officially stated in his video that it’s better to have no meta description tag than to have numerous duplicate meta description tags on all of your pages and categories. This is especially frustrating because by default most WordPress templates have only the one description tag displayed throughout the entire website. Check out this video with Matt explaining everything:

Unique meta description without plugins

It’s clear that Google doesn’t endorse the use of duplicate description tags and there are numerous plugins available that try to work around it (YOAST for example) and while I don’t personally have anything against these plugins, one might still consider avoiding them in order to gain better website loading speeds because it’s common knowledge that having too many plugins active on your WordPress site can actually slow down the loading speeds and make the end user experience that much more annoying.

Just a few lines of code

In your header.php file remove the default <meta name=“description” content=“Your description”/> and instead use the following code:

<?php if ( is_home() ) { ?>
<meta name="description" content="Your main and most important description shown on homepage"/>
<?php } ?>
<?php if ( is_single() OR is_page() ) { ?>
<meta name="description" content="<?php { setup_postdata($post); echo esc_attr(htmlentities(get_the_excerpt())); } ?>"/>
<?php } ?>

The above code uses conditional statements to check whether the currently displayed page is either a homepage, a single post or a single page and then uses “Your main and most important description shown on homepage” on your homepage and the default post excerpt in the description of posts and pages respectively.

In my experience you don’t really need to display the description tag anywhere else so I removed it from elsewhere. And in case you’re worried, Google is fairly good at coming up with descriptions for the rest of your page so your search results should still look very nice.

Double check just in case

This code works on my template, but you should still double check so after editing the header.php and replacing it with the original try refreshing your page (ctrl + F5) and then view the page source, especially the meta description tag, and see if it’s working. First try it on the homepage (main index) and then click on any posts or pages you may have and view the source on those pages also. If you see the post excerpt inside the description tag it means everything is working as it’s supposed to.

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Get an explainer video for businesses to boost your sales

Animated explainer videos, which I’m sure you’ve all seen before, are short one to two minute animations which briefly explain to the visitor what you’re offering or what your website is all about. While it’s been repeated over and over again among internet marketers that video is the next step in modern marketing, there are still some people out there who just don’t understand the significance or worse, understand how important it is, but don’t do anything about it and therefore end up losing thousands of potential leads and sales promoting their boring sales page.

The importance of animated explainer videos

When you’ve been in the industry for even just a little while you will know that the average internet surfer doesn’t actually read your entire content, but instead scans through your website looking for high impact titles, subtitles and strategically placed catch phrases. If done right it can truly work wonders, but nowadays even that isn’t going to be good enough.

Why? Because there’s just too much information available for your visitor to dig through! Think about it- the average user types in search query, clicks on the first result that catches their attention and if your website is a boring wall of text, they’ll just hit the browser’s back button and BAM you just lost a potential client. That’s the reason animated explainer videos work so good. They catch your visitors attention the second they land on your website and make sure they’ll stay there and hear what you have to say. For example, take a look at the following short video:

Save money by using explainer videos

Most internet marketers use Pay Per Click or in some cases Pay Per Impression advertising to promote their landing pages. If you’re familiar with the topic, you know that managing your budget is very important in this field. You have to constantly keep track on the performance of your ad campaigns and weed out the “losers” that don’t convert well, but cost you a lot of money.

By using a professionally crafted explainer video on your landing pages instead of the old cliche sales pitch, you are going to save hundreds if not thousands of dollars of ad revenue that would otherwise get burnt on clicks that leave your website without even bothering to hear you out.

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TROM is one of the best documentaries to watch

The Reality Of Me (TROM) is one of the longest documentary films ever created. This 13+ hour long educational movie is packed with life changing revelations about us, humans, surviving on a dying planet. It was made with a single audacious goal in mind- to educate every one of us and make us stop for a moment to take a deep, honest look inside ourselves. Will you like what you see or will it offend you?

Longest of top documentary films

TROM The Reality Of Me Documentary Movie Cover ImageDon’t let the length of this documentary movie put you off. It’s composed of short, easy to digest chapters. You should treat it like a short TV miniseries that actually means something. With the IMDB rating of 8.9 The Reality Of Me is one of the most important movies you will ever watch. And don’t worry, it’s nothing religious and nobody is trying to sell you anything. The following is their official introduction:

The TROM documentary is trying to present, in a simplistic way, the world in which we, human beings, live. The world discovered so far, not some idea or personal choice. Moreover we tried to present alternative solutions to current problems and took into account the future, which promises to be more than interesting. An informative documentary, perhaps shocking and disturbing to many, depending on how you digest the information.

 

Streaming documentaries vs downloading

Many of you are probably using Youtube to watch documentaries online, but this only works when you are connected to the internet. What if you wanted to watch it with your friends at a campfire for example? Because of the length alone, not to mention the sometimes unreliable internet connection, it’s advised to download the entire TROM documentary and watch it offline.

How to download The Reality Of Me

The torrents from ThePirateBay and KickassTorrents are currently the fastest way to download this movie. And if you’re thinking that torrents are all bad then you’re wrong. Torrents are a very good way to deliver large files from one computer to another using a torrent client. The content just has to be free and not protected by copyright laws, which obviously is not the case with a documentary such as this.

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How to kill the King Black Dragon in Runescape Evolution of Combat (EOC)

The King Black Dragon

The King Black Dragon (KBD) is one of the easiest bosses in Runescape, but it can still be a formidable opponent for a low level player like myself.

King black dragon from RunescapeTo successfully kill the KBD at least 2-3 times before going to the bank for supplies you will need at least level 80+ in both Defence and Magic, assuming of course you are using magic to slay this monster.

Items to bring:

  • Either anti-fire shield or dragonfire shield
  • Antifire potion or a flask
  • The best armor you can wear
  • Monkfish or better for food
  • A panic teleport tab will be useful!
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